Product Innovation

Product Innovation Salient features of the product for innovation emphasized on the continuously changing market needs and trends in the market. The trends identified the need to implement an innovation strategy on Rexona which had been a leading bathing soap and household brand for many years.Advertising We will write a custom thesis sample on Product Innovation specifically for you for only $16.05 $11/page Learn More Due to the changing times, need, customer behavior, and substitute products, the first phase of innovation on Rexona commenced. Emphasis was on the kind of soap that addressed the problem of an oduor due to sweating, a problem associated with different physical and psychological effects. The parameters included According to the article Innovation Zen (2006), a radical innovation made the toilet soap unique and synonymous with household use. Unique characteristic features of the soap, a common toilet soap, included an attractive smell and ability to maintain that status for a number of hours in addition to other extras. According to Innovation Zen (2006), an innovative approach on the product included analyzing the chemical characteristics of the soap and technologies available to address those concerns. Chemical Researched Scientific research was conducted to bring to light the chemical processes involved when human beings sweated with an emphasis on the type of sweat involved and the chemical composition of the sweat. According to Innovation Zen (2006), human beings responded to two kinds of sweat, sweat due to stress or anxiety and sweat due to emotional stress. According to Innovation Zen (2006) Rexona, a popular soap and household name synonymous with bathing was innovated along the line of the different types if human sweat. Modular and radical approaches to innovation were used in undertaking the innovation on the deodorant article (Innovation 2010). The article Innovation (2010) asserts that research findings pointed to the arms and hands as the specific sources of the unpleasant smell. In addition to that Information and previous knowledge on the deodorant was collected and analyzed to identify various stages of product improvement in relation to research findings on the sweating of the body and the available technology to develop and innovate the deodorant. According to Innovation (2010), technology was readily available and an innovative approach to product development commenced. This included developing an anti-perspiring chemical formulated in the house hold soap. The micro-capsules formulated into the innovation acted by blocking instant and long term chemical perspiration reactions which could result in unpleasant odours. This could in the end make the user feel fresh for a long time.Advertising Looking for thesis on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to Innovation (2010) â€Å"Our Rexona deodorant uses body- responsive micro-capsule technology that kicks in when it’s needed most, giving people the confidence to face the days more stressful situations.† This innovative approach was supported by scientific formulations and relevant technology to address instant or long term perspirations. However the innovation has been incremental based on market needs and changing trends in addressing customer needs, tastes, preferences while remaining competitive in the market over the years. According to Innovation (2010) the innovative approach could impact well on the personal needs of individuals who use the deodorant in their homes. The Market Today According to Timeline (n.d) the soap was developed back in 1899 and has undergone successive innovation till today. Currently the deodorant has been innovated to address scents varying from silver ice to extreme scents as critical needs in the market toady. References Innovation. (2010). Intelligent Deodorant. Web. Innovation Zen.(2006). H enderson – Clark Model. Web. Timeline.(n.d). Web.

Biography of Noor Inayat Khan, World War II Spy Heroine

Biography of Noor Inayat Khan, World War II Spy Heroine Noor-un-Nisa Inayat Khan (January 1, 1914 –September 13, 1944), also known as Nora Inayat-Khan or Nora Baker, was a renowned British spy of Indian heritage. During one period of World War II, she handled clandestine radio traffic in occupied Paris nearly singlehandedly. Khan also broke new ground as a Muslim female operative. Fast Facts: Noor Inayat Khan Known For: Renowned spy who served as a wireless operator for the Special Operations Executive during World War IIBorn: January 1, 1914 in Moscow, RussiaDied: September 13, 1944 in the Dachau concentration camp, Bavaria, GermanyHonors: The George Cross (1949), the Croix de Guerre (1949) An International Childhood Khan was born on New Years Day 1914 in Moscow, Russia. She was the first child of Inayat Khan and Pirani Ameena Begum. On her father’s side, she was descended from Indian Muslim royalty: his family was related closely to Tipu Sultan, the famous ruler of the Kingdom of Mysore. By the time of Khans birth, her father had settled in Europe and made a living as a musician and a teacher of the Islamic mysticism known as Sufism. The family moved to London the same year Khan was born, just as World War I broke out. They lived there for six years before relocating to France, just outside of Paris; by that point, the family included a total of four children. Khans father was a pacifist, as his religion and moral code dictated, and Khan absorbed many of those principles. For her part, Khan was mostly a quiet, thoughtful child with a knack for creativity. As a young adult, Khan attended the Sorbonne to study child psychology. She also studied music with the famed instructor Nadia Boulanger. During this time, Khan produced musical compositions, as well as poetry and children’s stories. When her father died in 1927, Khan took over as the head of the family, caring for her mother and three siblings. Joining The War Effort In 1940, as France fell to the Nazi invaders, the Khan family fled and returned to England. Despite her own pacifist leanings, Khan and her brother Vilayat both decided to volunteer to fight for the Allies, at least partially in hopes that the heroism of a few Indian fighters might help improve British-Indian relations. Khan joined the Women’s Auxiliary Air Force and was trained as a radio operator. By 1941, Khan was bored with her posting at a training camp, so she applied for a transfer. She was recruited by the Special Operations Executive, the British spy organization during the war, and specifically assigned to the sections related to the war in France. Khan trained to be a wireless operator in occupied territory- the first woman to be deployed in this capacity. Although she did not have a natural talent for espionage and failed to impress in those parts of her training, her wireless skills were excellent. Despite these concerns, Khan impressed Vera Atkins, the intelligence officer who was her superior in â€Å"F Section. Khan was selected for a dangerous mission: to be a wireless operator in occupied France, transmitting messages and serving as a connection between agents on the ground and the base in London. Operators could not stay in one location for long, due to the likelihood of being discovered, but moving was also a risky proposition due to the bulky, easily noticed radio equipment. By the time Khan was assigned this mission, operators in this job were considered lucky to survive two months before being captured. In June 1943, Khan, along with a few other agents, arrived in France, where they were met by Henri Dericourt, a French SOE agent. Khan was assigned to work in the sub-circuit led by Emile Garry in Paris. However, within weeks, the Paris circuit was discovered and almost all her fellow agents were swept up by the Gestapo- making Khan the only remaining operator in the region. She was offered the option to be pulled from the field, but insisted on staying and completing her mission. Survival and Betrayal For the next four months, Khan went on the run. Using every technique possible, from changing her looks to changing her location and more, she evaded the Nazis at every turn. Meanwhile, she determinedly continued doing the job she was sent to do, and then some. In essence, Khan was handling by herself all the spy radio traffic that would normally be handled by a full team. Unfortunately, Khan was discovered when someone betrayed her to the Nazis. Historians disagree as to who the traitor was. There are two most likely culprits. The first is Henri Dericourt, who was revealed to be a double agent but who may have done so on orders from British intelligence MI6. The second is Renee Garry, the sister of Khans supervising agent, who may have been paid off and who may have been been seeking revenge on Khan, believing she had stolen the affections of SOE agent France Antelme. (It is unknown if Khan was actually involved with Antelme or not). Khan was arrested and imprisoned in October 1943. Although she consistently lied to investigators, and even attempted to escape twice, her shortened security training came back to hurt her, as the Nazis were able to find her notebooks and use the information in them to impersonate her and continue to transmit to unsuspecting London headquarters. This resulted in the captures and deaths of more SOE agents who were sent to France because their superiors either did not realize or believe that Khans transmissions were fake. Death and Legacy Khan attempted escape once more, along with two other prisoners, on November 25, 1943. However, a British air raid led to their final capture. The air raid sirens triggered an unplanned check on the prisoners, which alerted the Germans to their escape. Khan was then taken to Germany and kept in solitary confinement for the next ten months. Eventually, in 1944, Khan was transferred to Dachau, the concentration camp. She was executed on September 13, 1944. There are two differing accounts of her death. One, given by an SS officer who witnessed the execution, portrayed it very clinically: a death sentence pronounced, some sobbing, and the execution-style deaths. Another, given by a fellow prisoner who survived the camp, claimed that Khan was beaten before being executed, and that her final words were â€Å"Libertà ¨!† Posthumously, Khan was awarded multiple honors for her work and her bravery. In 1949, she was awarded the George Cross, the second-highest British honor for bravery, as well as the French Croix de Guerre with a silver star. Her story endured in popular culture, and in 2011, a campaign raised funds for a bronze bust of Khan in London, near her former home. Her legacy lives on as a groundbreaking heroine and as a spy who refused to abandon her post, even in the face of unprecedented demand and danger.   Sources Basu, Shrabani.  Spy Princess: The Life of Noor Inayat Khan. Sutton Publishing, 2006.Porath, Jason. Rejected Princesses: Tales of Historys Boldest Heroines, Hellions, and Heretics. Dey Street Books, 2016.Tsang, Annie. Overlooked No More: Noor Inayat Khan, Indian Princess and British Spy. The New York Times, 28 Nov. 2018, https://www.nytimes.com/2018/11/28/obituaries/noor-inayat-khan-overlooked.html